Before you even talk to a buyer, download a free guide to your industry and see how buyers look at businesses like yours.
How it works
The guide is free and complete by itself
Go further only if you want a report built from your own revenue numbers.
The free guide
What is actually in it
Written for one industry at a time, from material approved for that industry.
The published reference points
Broad industry benchmarks that help frame how a buyer may look at a business.
Questions a buyer will ask
What they want to know, and why it changes the price.
What buyers look at first
Rarely where an owner expects attention to go.
What the numbers cannot show
The limits, stated plainly.
If you go further
The Buyer's First Look
A short report built from the three most recent completed years of revenue you enter, alongside the same published reference points shown in the free guide.
- Built from the three years of revenue you enter
- Uses suggested benchmarks for your industry
- Emailed to you as a PDF — and you can reply to ask questions
- Short and scannable, not thirty pages
Not a formal valuation, an appraisal, or a broker opinion of value.
Start here
Choose your industry
We ask for an email address and a business ZIP code on the next page, and nothing else. The guide appears on your screen immediately and a PDF copy is emailed to your address.

Who is behind it
About Business Valuation Services
Business Valuation Services was created by Mike Wilson, a retired CPA and business broker.
He writes the reference points and the wording for every industry here, and approves them before they are published. Questions? Email mike@whatismybusinessworth.info.
Start with the free industry guide
No account and no password. Choose your industry and read it on screen.
- Email and ZIP code only
- Guide shown on screen
- No mailing list

