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Before you even talk to a buyer, download a free guide to your industry and see how buyers look at businesses like yours.

The free guide

What is actually in it

Written for one industry at a time, from material approved for that industry.

  • The published reference points

    Broad industry benchmarks that help frame how a buyer may look at a business.

  • Questions a buyer will ask

    What they want to know, and why it changes the price.

  • What buyers look at first

    Rarely where an owner expects attention to go.

  • What the numbers cannot show

    The limits, stated plainly.

If you go further

The Buyer's First Look

A short report built from the three most recent completed years of revenue you enter, alongside the same published reference points shown in the free guide.

  • Built from the three years of revenue you enter
  • Uses suggested benchmarks for your industry
  • Emailed to you as a PDF — and you can reply to ask questions
  • Short and scannable, not thirty pages

Not a formal valuation, an appraisal, or a broker opinion of value.

Start here

Choose your industry

We ask for an email address and a business ZIP code on the next page, and nothing else. The guide appears on your screen immediately and a PDF copy is emailed to your address.

Mike Wilson, who writes and approves the material on this site.

Who is behind it

About Business Valuation Services

Business Valuation Services was created by Mike Wilson, a retired CPA and business broker.

He writes the reference points and the wording for every industry here, and approves them before they are published. Questions? Email mike@whatismybusinessworth.info.

Start with the free industry guide

No account and no password. Choose your industry and read it on screen.

  • Email and ZIP code only
  • Guide shown on screen
  • No mailing list